Kent's BlogSpot

Google Tag Manager Google Tag Manager is a powerful tool that lets you quickly and easily tag 1 to 10,000+ pages with only the insertion of a tiny piece of code by developers into your CMS. The tagging is asynchronous, so it does not negatively impact user experience. Tagging can be done independent of CMS deployment timelines, and GTM possesses a wealth of tagging templates to facilitate implementation. How should I structure accounts and containers in GTM? How will you divide up the labor of maintaining your GTM containers? Will there be a single person who manages multiple GTM containers company-wide? If so, create an account in Google Tag Manager that corresponds to the company, and place one or more containers inside that account for the company's assets. Will you have multiple, different people at the corporate division level responsible for GTM containers and web properties for those divisions? If so, create GTM accounts at the division level with appropriate corresp...

What are UTM parameters? Literally, UTM stands for Urchin Tracking Module . These are URL query parameters added to the end of the page path to provide detail about the source of traffic to a web site. They were originally created by a company called Urchin, which was later purchased by Google. Due to the proliferation of Google Analytics, these parameters are now an industry standard for tracking marketing campaigns. Why are well-formed URLs and UTM parameters important? On October 18, 2011, Google Search changed its protocol from HTTP to HTTPS. Google announced that, as search becomes an increasingly customized experience, it recognized the growing importance of protecting the personalized search results it delivers. Everyone quickly followed suit. As a result, if your link on a HTTPS (secure) site pointed to an HTTP (unsecure) destination, and your destination site was HTTPS (secure), you would lose data about the source of the traffic when the protocol switched. This is a pro...