Overview of Google Server Side Tagging sGTM
Overview of Google Server Side Tag Management (sGTM) Published · Tags: Google Tag Manager, sGTM, Server Side Tagging, GA4, Stape.io, Amplitude, Mixpanel, ITP, Google Tag Gateway, Data Privacy I finally sat down and took a real look at Google Tag Manager server side tagging (sGTM). Before getting into how it works, it's worth being clear about what sGTM is not — because most of the confusion I ran into online started from a misunderstanding right here. What sGTM Is NOT It is not a way to get around consent laws. You must still comply with applicable data-collection regulations, and you must still respect the consent choices a visitor makes. Moving a tag to a server doesn't move it outside the law. It is not a replacement for client side GTM. Odds are you'll implement sGTM from inside your existing client side GTM setup. Only a portion of your tagging will end up supported by sGTM, and a lot of marketing-technology vendors still only ship a client side templa...